Privacy Policy
At matthewfrankart.com/, we are committed to protecting and respecting your privacy and data. Throughout this policy, when we write “matthewfrankart.com” or “we” or “us,” we’re referring to Matthew Franks Art, situated at Flat 1, 56 Uxbridge Road, London, W12 8LP
This Privacy Policy (“Policy”) is incorporated into matthewfrankart.com’s Terms and Conditions and License Agreement located at https://matthewfrankart.com/index.php/terms-and-conditions/ (the “Terms and Conditions”) and applies to the information obtained by us through your use of matthewfrankart.com’s Site and Services as described in this Policy.
Information we collect and use
Information matthewfrankart.com collects about you
When you interact with our Site or Services, we collect Information that, alone or in combination with other data, could be used to identify you (“Personal Data”). Some of the Information we collect is stored in a manner that cannot be linked back to you (“Non-Personal Data”).
Information you provide when you create an account
When you sign up for or use our Services, you voluntarily give us certain Personal Data, including:
· Your name, email address, industry, contact details and any other information given by you during signing up or when completing your account profile.
· If you log into matthewfrankart.com using social networking services, such as Facebook, Instagram or LinkedIn, we will ask permission to access basic information from that account. You can disable that login from My Account, removing matthewfrankart.com’s access to that data and account.
· Your payment information, if you are a paying customer. matthewfrankart.com does not store this information. This information is required to complete a commercial transaction on the Site. We use this information to enable and fulfil your transaction. By choosing to pay by debit/credit card for your order, you will provide your card number and details directly to the third-party processing company. We are not responsible for the credit card processors (Checkout.com, PayPal and Amazon Payments) activities. The privacy policy of the credit card processor will apply to the information you provide.
Other Information we collect
We collect this information as you use the Site and/or Services this may include personal information about you and about others depending on the content and address information provided by you:
· User Content. This consists of all text, documents, or other content or information uploaded, entered, or otherwise transmitted by you in connection with your use of the Services.
· User Artwork. This applies to all supporting artwork or photography uploaded for the sole purpose of printing your chosen products.
· Delivery addresses. This applies to all addresses used to deliver print products to and to provide paper service communications such as Invoices.
Information we collect automatically
Certain data about the devices you use to connect with matthewfrankart.com and your use of the Site and/or Services are automatically logged in our systems, including:
· Geographical data – This is information (by way of an Internet Protocol [IP] address or similar identifier) collected from your device which identifies the location you are accessing from when interacting with our Site and/or Services.
· Log data – As with most websites and technology services delivered over the internet, our servers automatically collect data when you access or use our Site and/or Services and record it in log files. This log data may include the IP address, browser type and settings, the date and time of use, information about browser configuration, language preferences, and cookie data.
· Usage information – This is information about the matthewfrankart.com Site and/or Services you use and how you use them. We may also obtain data from our third-party partners and service providers to analyse how users use our Site and/or Services. For example, we will know how many users access a specific page on the Site and which links they clicked on. We use this aggregated information to better understand and optimize the Site.
· Device information – This is data from your computer or mobile device, such as the type of hardware and software you are using (for example, your operating system and browser type), as well as unique device identifiers for devices that are using matthewfrankart.com Services.
· Cookies – Data obtained from cookies are described in our Terms and Conditions
How does matthewfrankart.com use my information?
We use, process, and store your information as necessary to perform our contract with you and for our legitimate business interests, including:
· To help us administer our Site and/or Services, authenticate users for security purposes, provide personalised user features and access, process transactions, conduct research, develop new features, and improve the features, algorithms, and usability of our Site and/or Services.
· To make our site content more relevant and personalised to you.
· To communicate with you about your use of our Site and/or Services, print product announcements, and updates to our Services, as well as respond to your requests for assistance, including providing account verification support if you’re having difficulty accessing your account.
· To send you direct marketing promotions and special offers about matthewfrankart.com, from which you can unsubscribe at any time. You can manage all your marketing preferences in your account.
· to display User Content and/or User Artwork associated with your account and make sure it is available to you when you use our Services.
· Internal training purposes
· to calculate aggregate statistics on the number of unique devices using our Site and/or Services, and to detect and prevent fraud and misuse of those.
· Online Advertising
o To keep you up to date with latest offers and products, we engage in online advertising. Like many businesses, this is possible through digital marketing networks and ad exchanges, using various ad technologies (pixels, ad tags, cookies, web beacons, and mobile identifiers), as well as ad services such as Facebook’s Custom Audience. The ads you will see will be based on information we hold about you, or your previous use of matthewfrankart.com or engagement with our ads.
· Direct Marketing
o We may send you marketing communications (via email, SMS or post) if we think that one of our products, services or offers, or those of our partners may interest you. We will use your contact and profile information, as well as the information of your site activity and purchase history and previous responses to marketing to improve the relevancy and timeliness of these communications by identifying customer groups and by personalising the content of the communications . You may opt out of such communications at any time by clicking the “unsubscribe” link found within matthewfrankart.com emails or changing your contact preferences in your account.
· Other Communications:
o Transactional messages: We will send all account holders transactional messages related to our services. Examples of these are order confirmation or password reset emails
o Market Research: We may select customers & invite them to be involved in market research & feedback on our products and services. If you accept this invitation we will use the feedback you give us to improve the products and service we offer our customers.
o Service communications: As part of your account we may use your information to contact you about changes or issues affecting the services available as part of your account, or to tell you about significant changes to our products, product ranges, terms & conditions, or privacy policy.
Does matthewfrankart.com review User Content and/or User Artwork?
As a rule, matthewfrankart.com employees do not monitor or view your User Content and/or User Artwork stored in or transferred through our Site and/or Services, but it may be viewed if we believe our Terms and Conditions have been violated and confirmation is required, if we need to do so to respond to your requests for user support, if we otherwise determine that we have an obligation to review it as described in the Terms and Conditions, or to improve our algorithms to deliver you as a customer a better experience.
In addition, if you request that we review and/or correct any User Artwork supplied, our artwork team may also read or view the User Artwork you submit , as this will be necessary to complete any corrections or amendments to artwork supplied by you in order that we can print and fulfil any orders you have placed relevant to such User Artwork submitted.
Finally, your Information may be viewed where necessary to protect the rights, property, or personal safety of matthewfrankart.com and its users, or to comply with our legal obligations, such as responding to warrants, court orders, or other legal processes.
The legal grounds for handling your personal information?
Data protection laws require that, where we’re processing your personal data, we must satisfy at least one prescribed condition for processing. These are set out in data protection law and we rely on a number of different conditions for the activities we carry out.
· Necessary for performance of a contract
In most cases, the information described above will be provided to us by you because you want to take services from us or engage with us and our use of your information will be governed by contract terms. Giving this information to us is therefore your choice. If you choose not to give all or some of it to us, this may affect our ability to provide the services you want, to you. We may rely on this condition for processing in the following scenarios:
o To enable you to access our website and use our services.
o Process artwork and personal data to fulfil orders.
o Keep you up to date with the status of your orders.
o To let you know about significant changes to product, terms or privacy policy.
o To process payments and collect arrears.
o To provide and improve customer support.
o To send you service communications, including details of your rewards point balance.
o To resolve complaints and disputes that may arise.
o To resolve and customer service queries you have.
o To comply with the law.
· Consent
We will obtain your consent when we use non-essential cookies, or technology similar to cookies, and/or collect information about the device you use to access our website. Further information about the cookies is included in our Terms and Conditions.
We also rely on consent to:
o Enable us to make any requested changes to, or respond to questions about specific orders or artwork
o Use customer imagery in our marketing, website and other promotional and internal uses other than fulfilling the order
o Use survey and customer feedback responses. Responses to customer feedback requests are optional and so is given with your consent.
· Necessary in our legitimate interests or those of a third party
In the United Kingdom, we can also use personal information where the benefits of doing it are not outweighed by the interests or fundamental rights or freedoms of individuals. The law calls this the “Legitimate Interests” condition for processing. Where we rely on it, the benefits being pursued by us are:
o Marketing – To send you communications (whether by post, email, SMS or in app), for digital advertising with partners such as Google and Facebook, for affiliate marketing and to create marketing content and refine our marketing strategies
o Reporting, analytical and tracking purposes –
To provide management information and information to continue to provide our services efficiently at scale, to help improve our services and communications, and those of our partners
o To personalise your experiences on our website so that we can tailor how we communicate with you
o Internal training purposes
o Invitations to participate in market research
In order to improve the service we offer to customers, we may ask you to participate in research from time to time. It is entirely up to you whether you choose to do so.
· Where there is a legal requirement to do so.
Like any other business, we are required to comply with many laws and regulations. Where necessary (i.e. where it is reasonable and proportionate for us to do so), we will use your personal data to the extent required to enable us to comply with these requirements.
Information access and disclosure
Does matthewfrankart.com share my Information?
We only disclose Personal Data to third parties when one of the following circumstances apply:
· We have your explicit consent to share your Personal Data.
· We use service providers who assist us in meeting operational business needs, including hosting, delivering, and improving our Services. We also use service providers for specific services and functions, including email communication, customer support services, and analytics. These service providers may only access, process, or store Personal Data pursuant to our instructions and to perform their duties to us, and are all working under appropriate written processing agreements with us.
· We believe it is necessary to investigate potential violations of the Terms and Conditions, to enforce those Terms and Conditions, or where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, or potential threats against persons, property, or the systems on which we operate our Site and/or Services.
· We determine that the access, preservation, or disclosure of your Personal Data is required by law to protect the rights, property, or personal safety of matthewfrankart.com and users of our Site and/or Services, or to respond to lawful requests by public authorities, including but not limited to, law enforcement requests.
· We need to do so in connection with a merger, acquisition, bankruptcy, reorganisation, sale of some or all of our assets or shares, public offering of securities, or steps in consideration of such activities (e.g., due diligence). In these cases some or all of your Personal Data may be shared with or transferred to another entity, subject to this Privacy Policy.
matthewfrankart.com does not share your Personal Data with third parties for the purpose of enabling them to deliver their advertisements to you. We may disclose Non-Personal Data publicly and to third parties – for example, in public reports about artwork/photography usage, to partners under agreement with us, or as part of progress reports we may provide to users. User Artwork is shared with third party print providers as it is necessary to perform our contract with you in order to provide the Services. Through the use of cookies, we help deliver advertisements for relevant matthewfrankart.com products and services to you. For more details on cookies, please see the “Does matthewfrankart.com use cookies?” section below.
Does matthewfrankart.com use cookies?
Cookies are small text files stored on your device and used by web browsers to deliver personalised content and remember logins and account settings. matthewfrankart.com uses cookies and similar technologies, including tracking pixels and web beacons, to collect usage and analytic data that helps us provide our Site and/or Services to you, as well as to help deliver ads for relevant matthewfrankart.com products and services to you when you visit certain pages on the Site and/or Services and then visit certain third-party sites. For more information on cookies and how matthewfrankart.com uses them, please see our Terms and Conditions.
How do third-party apps and plugins work?
Some third parties’ embedded content or plugins on our Site and/or Services, use pixels that may allow their systems to learn that you have visited the Site and/or Services. This Information can be combined with other data they have collected about user visits to other websites or online services.
Data collected by third parties through these apps and plugins is subject to each parties’ own policies. We encourage you to read those policies and understand how other companies use your data.
Data storage, transfer, retention, and deletion
Where is my Information stored?
Information submitted to matthewfrankart.com will be transferred to, processed, and stored in the EEA, with the exception of Stationery products (Business Cards, Letterheads, Compliment Slips) which are stored in the United States for which we have a standard contract for transfers out of the EEA. When you use the Services on your computing device, User Content and User Artwork you save will be stored locally on that device and synced with our servers. If you post or transfer any Information to or through our Site and/or Services, you are agreeing to such Information, including Personal Data and User Content, being hosted and accessed in those locations.
How secure is my Information?
Matthewfrankart.com is committed to protecting the security of your Information and takes reasonable precautions to protect it. However, the transmission of information via the Internet is not completely secure. We use industry-standard encryption to protect your data in transit. This is commonly referred to as transport layer security (“TLS”) or secure socket layer (“SSL”) technology.
We will do our best to protect your Personal Data, User Content and User Artwork, however we cannot guarantee the security of your data transmitted to the Site and/or Services; any transmission is at your own risk. Once we have received your information we will use strict procedures and security features in order to reduce the risk of unauthorised access.
If matthewfrankart.com learns of a security breach, we may attempt to notify you and provide information on protective steps, if available, through the email address that you have provided to us, via SMS or by posting a notice on the matthewfrankart.com website.
Your rights
There are specific rights that you have relating to you Personal Data, User Content and User Artwork:
· The right to be informed about how your Personal Data is being collected and used
· The right to access the Personal Data we hold about you
· The right to request the correction of inaccurate Personal Data we hold about you (although you can do most of this through My Account)
· The right to request that we delete your Personal Data
· The right to stop direct marketing messages, this again can be done through My Account
· The right to complain to your data protection regulator — in the UK via the Data protection complaints website or the Information Commissioner’s Office via their helpline: 0303 123 1113
If you want to exercise your rights, have a complaint, or just have questions, please contact us.
How long is Personal Data retained?
You can remove your Personal Data from matthewfrankart.com at any time by deleting your account as mentioned above and in our Terms and Conditions. However, we may keep some of your Personal Data for as long as reasonably necessary for our legitimate business interests, including fraud detection and prevention and to comply with our legal obligations including tax, legal reporting, and auditing obligations for up to 6 years.
When User Artwork is uploaded to our site it goes through various automated processes before being printed. The original User Artwork is deleted immediately after we create a “print-ready” artwork file, but the “print-ready” artwork file is stored indefinitely for us to provide the service to you, for example to allow you to reorder.
What happens if matthewfrankart.com closes my account?
If matthewfrankart.com closes your account due to your violation of the Terms and Conditions, then you may contact matthewfrankart.com to request deletion of your data. Matthewfrankart.com will evaluate such requests on a case by case basis, pursuant to our legal obligations.
Will this Privacy Policy ever change?
At matthewfrankart.com we are constantly evolving and we may need to update this Policy in the future to keep pace with changes in our Site and Services, our business, and laws applicable to us and you. Effective dates and updates will be posted on this page.
We will always maintain our commitment to respect your privacy and endeavour to notify you of any material changes that impact your rights under this Policy by email (as known to us in your Personal Data). Please note that your continued use of matthewfrankart.com after any change means that you agree with, and consent to be bound by, this Privacy Policy as updated from time to time.
Contact us
If you have other questions or do not have a matthewfrankart.com account, contact the matthewfrankart.com.